why internet marketing

Of all the smartphone makers whose names are not Apple, HTC is the most impressive. An upstart company from Taiwan, it has done a great job of building iconic hardware using commodity platforms. It has developed branding and messaging that’s edgy, cool and fun.

More importantly, it was the first company to embrace the idea of developing a user experience layer in order to differentiate itself from the commodity OS-based hardware devices that would flood the market. So, it came up with HTC Sense. A lot of credit for this unique sensibility should go to Horace Luke, HTC’s chief innovation officer, who has been the lightening rod behind the company’s design philosophy.

Perhaps that’s why I’m amazed he allowed HTC to release the abominations that are being called HTC’s Facebook phones. These are essentially nothing but regular HTC devices with a dedicated button for Facebook, which provides:

one-touch access to your friends and family. With a simple touch of the Facebook button, your network is immediately privy to the song you’re listening to, the new restaurant you’re checking out or interesting website you’ve stumbled upon.

These aren’t really Facebook phones, which are a whole different beast, and will be game changers when they come to market. If you want to know what a real Facebook Phone will look like – let’s just say it won’t be anything like HTC ChaCha or HTC Salsa. Kevin Tofel pointed out, “aside from the dedicated hardware button, many of the Facebook integrations are already available in widgets or natively in Android.” As I wrote earlier, a real Facebook phone will be a phone that embeds Facebook services in the very core of the phone and uses a Facebook user experience layer.

What these phones seem to be is a marketing gimmick cooked up by the marketing department at HTC and not the innovators. I can guarantee you Apple would never pull a cheesy move like this. Remember the long-forgotten days when Motorola introduced an iTunes phone? Well, we saw how that worked out.

This move by HTC reminds me of the late-90s, when the Internet mania was in full swing. Many companies were jostling for pole position and ended up paying a lot of money to PC makers to place their Internet access software or browser software on the desktop. Others went so far as to bake these Internet software/services into their devices via dedicated buttons. PC makers made those moves by sacrificing the needs of their primary customers and letting the greed get the better of them.

This time around, the situation is entirely different. Hardware makers are leveraging hot Internet brands to differentiate themselves and sell their increasingly commoditized hardware. By building a Facebook button, HTC is essentially trying to anoint Facebook as the social network of choice.

What happens if Facebook becomes less popular and something else pops up? Will HTC make a phone dedicated to that service? Will we soon see a Twitter button, an Angry Birds button, and a Bing button? Or all of them? Will HTC soon be selling hundreds of different models, each with dedicated button? If yes, how will they bring them to market?

The sad part is, now that HTC has gone ahead and done this, it’s almost a certainty that others are going to copy them and start rolling out phones with dedicated buttons. It won’t be good for the overall smartphone market.

The idea of dedicated buttons goes against the very design philosophy behind smartphone platforms. I believe smartphones are blank canvases meant to be hyper-personalized by average Joes and Janes, who download the apps they want and make the device fit their life. I am sorry, HTC; I don’t want you or anyone else making a choice for me via dedicated buttons.

App of the Day: TuneUp

If you’re like me, then you have a music library that’s ungainly and a tad unorganized. For some odd reason, many of the tunes you’ve gathered over the years have missing tags or cover art. Until recently, I had a tough time trying to clean it all up. Then I discovered TuneUp, which works on both Macs and PCs. It’s like sending your expensive shirts for French laundry, except for music. It fixes everything. The free version has advertising, while the premium service costs $29.95, with a yearly renewal fee of $19.95.

What to Read on the Web

• Data Center Knowledge: 2011 – Year of the SSD


• Dan Ramsden: The long tail’s value to the vital few


• Garr Reynolds: Before success comes the courage to fail

Surface Encounters proudly ensures buyer satisfaction and price setting up granite assurance. “I’m at all times skeptical going with new companies, but your staff has created me a believer!” - Steve, Indianapolis

Surface Encounters is known as a fast-growing surface encounters organisation and, nonetheless they have kept pace with all the recent buyer referrals. “This corporation is among the most reasonably priced, trustworthy and pleasant companies during the overall state. I would advise them to any person.” - Mike R., South Bend

A great deal of operate goes into setting up fabulous countertops from nature. The method involves laser measurement artistic vein matching, precision diamond and water-jet cutting, edging and experienced set up. An individual can't purely contact within their order for the custom countertop and also have it inside per day or two. Top quality will take time.

Surface Encounters encourages consumers to go to a showroom to know additional about normal stone countertops. In addition to the variety and fabrication process, a second essential part of purchaser care is ensuring a person appreciates ways to care for his or her granite countertop to maintain it searching new for many years to arrive.

Granite is a gorgeous purely natural stone item that's a well known content employed for countertops and floor tiles in kitchens and bathrooms. Granite has surpassed marble in recognition since is it all the more sturdy and less complicated to care for. Granite is unmatched by artificial goods for its strength and durability, tolerance to temperature variations and resistance to stains and scratches.

Granite can be a normally formed stone that could be quarried from deep while in the earth, harvested, minimize, polished, sealed and set up in residences to add magnificence, elegance and style. Considering that it's a healthy item, no two slabs are particularly alike. Granite is obtainable in quite a few colors from your numerous minerals that happen to be observed with the rock. Since it comes from throughout the entire world, distinctive areas and environmental elements ensure it is unique.

Granite is primarily created up of quartz crystal, nonetheless it also features various amounts of other metals which include feldspar, mica, copper and iron. Some granite may perhaps contain bits of gold or silver. The quantity of every single metal is dependent on the area it arrives from. All granite is shaped into a very difficult stone by heat and strain. Rain adds other minerals because it is forming. It's attainable throughout the planet, in each country, and just about every region will produce a surface encounters unique selection of granite.

Surface Encounters state-of-the-art machinery assures the greatest good quality completed merchandise as they style and design several of the finest kitchens and bathrooms. Granite Countertops improve the warmth and beauty of houses whereas raising their worth and enhancing lifestyles.

Surface Encounters can also be worried with employee morale; completely happy workers are a lot more most likely to contribute towards the good results of a business. Additionally to staying a effective firm and one particular that's good to deliver the results for, Surface Encounters does their portion to preserve our planet.

Surface Encounters does precisely what is right for his or her shoppers, workers and the surroundings. Surface Encounters makes use of state-of-the-art water recycling capabilities to recycle as much as 43,000 gallons of water daily. Furthermore, 100 % of the scrap produced in creating sophisticated kitchens and stunning baths is re-used as aggregate in street making, surface preparations and concrete.

The Columbus, Ohio Grand Opening of Surface Encounters features an artwork gallery showroom of Granite, Marble, Quartz and Engineered Stone counter tops. Retail outlet Supervisor, Scott Donnelly unlocked the doorways from the showroom at 4717 Roberts Road, just west from the I-270 Beltway. The Surface Encounters manufacturing plan employs precision, automated know-how during the fabrication with the customer's personalized counter major, these as: a laser measuring alignment that applications the diamond-tipped sculpturing blades. Surface Encounters' technique features computer-driven program that perpetuates the stone's all natural veins. Each Surface Encounter store has not less than one registered, interior designer to help you in developing the completed project you're shopping for. The craftsmanship continues with the

House owners are choosing to remodel instead than promote their households in today’s marketplace
Granite countertops have become a major option amid Wixom buyers for kitchen remodeling tasks. Kitchen remodeling is often the primary project tackled with families shelling out 3,000 hours or more annually within their kitchen. Granite countertops give an surroundings that enhances the excellent time invested with family and close friends. Granite countertops very last a lifetime and strengthen the quality of households.

Surface Encounters Wixom shop manager, Sal Dellacasa, says there are various reasons consumers are deciding upon granite for his or her countertop requires. “Granite countertops add splendor and elegance to a kitchen. Granite is obtainable in a variety of vibrant colors and loaded textures and its strength and durability is unmatched by every other normal stone or artificial countertop content.”

Surface Encounters’ buyers enjoy pro services in addition to a friendly, effective staff to tutorial them with the kitchen remodeling approach. Numerous of Surface Encounters new people are referred to them by earlier users.
"This business is just about the most reasonable, reputable, and pleasant companies during the whole state. I would advise them to any individual." Mike R. Clinton Twp., MI

"The business has frequently been there to help me in whichever way conceivable. Thank you a lot!" David V. Lapeer, MI


Surface Encounters Macomb may be the dwelling of half-off granite for kitchen and bathroom countertops. Granite countertops by Surface Encounters have instantly grow to be the top alternative for Macomb residents who are remodeling their kitchens. Kitchen remodeling will take priority with households investing three,000 hrs or more per year in their kitchen. Granite countertops supply an natural environment that enhances the superior time spent with household and acquaintances and better the superior of residences.

Surface Encounters Macomb retail store manager, Sal Dellacasa, says there are numerous causes people are selecting granite for their countertop demands. “Granite countertops add elegance and elegance to a kitchen. Granite is obtainable in a very number of vibrant hues and prosperous textures and its strength and sturdiness is unmatched by every other surface encounters purely natural stone or artificial countertop substance.”

Surface Encounters’ prospects delight in skilled service in addition to a pleasant, handy employees to guidebook them with the kitchen remodeling operation. Lots of of Surface Encounters new prospects are referred to them by prior customers.